News breaks across your Twitter stream. J.Krum’s photo of the US Airlines plane after its landing in the Hudson River was the turning point, and the Egyptian revolution was the acknowledgement of what Jeff Jarvis refers to as citizen journalism. Actually, we’ve been citizen journalists for years, from the town crier to man-in-the street comments and letters to the editor. The difference is that citizens now have easy access to free publishing platforms forcing media entities to rethink their roles and revenue models. Here are three ways that media entities can extend their use of social media and 3 ways to expand their revenues.