Do your digital marketing plans incorporate these five crucial building blocks? The proliferation of technology platforms and marketing options can be confusing when plotting your business’ course. The newest shiny business tool can sometimes blind marketers. As a result, it can be difficult to ensure your marketing plans contain the most relevant and effective components. To help you keep your digital marketing on course to achieve your firm’s objectives, here are the five major elements to integrate into your plans and why you need each one.

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Earlier this year I went on a diet and lost about 25 pounds in 10 weeks. Maybe that doesn’t sound that impressive in the age of “Biggest Loser” — but I was proud, because it was something I’d never had much luck with before. When I thought about why I was successful this time when [...]

Are you so focused on your business that you don’t have time to assess how to expand your reach through the use of social media marketing, let alone implement those strategies? If so, you’re not alone. Small and medium-sized businesses (SMB) tend to have more limited personnel and financial resources. This translates to the need to be more creative in how your business approaches social media to ensure it attains its objectives of raising awareness, expanding market share and improving customer loyalty. Here are ten points to get your social media marketing strategy on track. They’re worded as questions to get you thinking about how to apply these to your business.

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Chances are your potential audience is smaller than it could be. Like many content creators and bloggers, you consider you’re finished once you hit the publish button. The reality is content creation is only the first step in getting your content widely distributed to the people most interested in it. Without further action, your content, social media or blog post will languish with lackluster readership unless you write for an established media entity with a large reader base. Here are 13 tactics to grow your audience.

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