Search Engine News

A couple weeks ago, Google acquired reMail, a popular iPhone app, and pulled it from Apple's App Store. Now, Google has made it open source.

"After looking at a number of options to make reMail available in some form, we decided to open source the code, which is now available on Google Code as remail-iphone under the Apache 2.0 License," Google Communications tells WebProNews.

reMail was created by a Gabor Cselle, who used to work as a software engineer on Gmail. On the reMail blog, Cselle says, "As someone who is passionate about mobile email, my hope is that developers interested in making email-related apps can use reMail code as a starting point. Part of the reason email apps are hard is because you have to pay the tax of figuring out how to download email via IMAP, parse MIME messages, handle attachments, and store data. reMail has already solved these problems. If you have a great mobile email idea, I hope you will find reMail's source code helpful in your quest."

Cselle has documented the source code so developers can quickly start on any ideas they have. "If you like reMail and want to improve it, I have also listed some potential projects with implementation tips," he says. "Most of these projects are features that users have requested in the past. I encourage you to contribute improvements back to the project. I've also created the group remail-iphone on Google Groups, which is a great place to ask questions."

This page will tell you how to build using the code, let you see some project ideas, and show you how the datastore and UI work.

A while back, WebProNews had a conversation with RateItAll President Lawrence Coburn about how the long tail of search is getting more competitive. Companies like AOL and Demand Media are working on dominating long tail searches with content across a broad scope of article subject matter. We had another conversation with another company that is doing this, called Suite101, which is placing an increased amount of emphasis on SEO to up the competition in this space even more. Suite101 President and CEO Peter Berger took a break from Olympics mania in Vancouver (home of the company's headquarters) to tell us about it.

"Making sure well-written articles get found online involves continuous hard work and search engine knowledge," says Berger. "We know that in order to help our writers get their stories found, we need to increase our expertise in the area of search." That's why the company just hired search strategist Aaron Bradley as its SEO Director to implement new SEO tactics across its articles.

Berger tells WebProNews Suite101 attracts over 25 million unique monthly visitors. The company's revenue comes from advertising - mainly AdSense, but other networks have been integrated as well. They don't charge writers fees, but they have a strict submission process. Only 20% of writers are accepted, with 80% being turned away. Writers are required to submit work samples and resumes before being accepted. The first article must be submitted before it goes live, but after that, articles go live and are then reviewed by editors.

Berger says "quality is key," and is the reason he doesn't seem too worried about competition from big name brands like AOL. That, and he says most writers want to write for numerous publications, so even if a writer does work for AOL, there's a good chance they'll submit to Suite101 as well.

Presumably Berger is hoping the hiring of Bradley will help with the competition in terms of search engine traffic, the company's biggest traffic source (though they do see spikes from social media as well). One writer for Suite101 achieved a monthly earnings record of $5,000 for articles published at the site, which splits revenue with its writers. It will be interesting to see how quickly that record is surpassed with the company's new SEO efforts.

Naturally, the more quality articles the site is able to obtain, the more content it will have out there in the search engines, and if their SEO efforts are as effective as they hope, they will be getting a lot more eyeballs and clicks on their ads. Berger thinks writers like Suite101 because it’s the "closest" they can et to "actual professional editors in a lot of cases. Quality, he says, is the "key differentiator" between Suite101 and its competitors. 

There has been a lot of talk about how SEO practices can hinder quality, because you should write for people, and not search engines. Berger thinks they can achieve both.

Google announced via Twitter this week, that public status updates from Facebook are now included in the search engine's real-time search feature. That means the largest social network in the world is getting play in Google's real-time search alongside Twitter, MySpace, and others, and these real-time results are often featured prominently on the first page of search results for the hottest queries.

Apparently only updates from Facebook PAGES are indexed, and according to Danny Sullivan, that includes links, status updates, photos, videos shared by page owners (not comments made by the fans).  Any Facebook update (from regular user profiles) can be shared publicly, so I wonder why these aren't being pulled. Results from Twitter and other places aren't only from branded sources.

This seems to indicate that brands should be getting a good amount of play for Facebook appearances in Google's real-time search results, and possibly in the real-time search results in general (due to Facebook's huge user-base). Right now, Facebook isn't dominating the results, but that is bound to change with it being the largest (by far) social network on the web.



A lot of brands who don't have Facebook pages in place are likely going to consider this a new reason to create one. Here are some tips for making a good one and promoting it.

This should also lead to Facebook Pages getting more fans, due to the increased exposure. Beware, however, that running a promotion on your Facebook Page may cost you ten thousand dollars, because Facebook's policy guidelines indicate that you must get written approval from a Facebook account rep. In order to get one of those, you must spend that much in advertising, according to Eric Eldon of Inside Facebook.

Now Google's real-time search results include (as listed by Sullivan) Facebook, MySpace, Twiter, Google Buzz, FriendFeed, Jaiku, Identi.ca, TwitArmy, Google News links, Google Blog Search links, new web pages, and freshly updated pages. At this point, Google generally only shows the real-time results for newsy/trending topics. 

Note: At the Online Marketing Summit out in San Diego, WebProNews talked about a different kind of real-time search that involves local businesses, with RateItAll president Lawrence Coburn. It's not local search as you would traditionally think of it, but it involves location, which one might consider a new kind of query.

Update 2:  Google offered the following statement: "Buzz can only expand to show whatever was in the underlying feed. For example, if an item is truncated in the feed to only include 200 characters, then Buzz will only show 200 characters."

So, in other words, Bloggers can prevent their full content from showing in Buzz just like in a reader, depending on how they set up their feed.

Update: So far, Google has referred me to the same response they gave Stay, but I've inquired further. We'll keep you posted.

Original Article: If you were under the impression that the controversy surrounding Google Buzz was starting to die down, think again. So far, we've mostly heard about privacy issues, which Google has publicly addressed. They've also made changes based on user feedback. Now, we're hearing about possible copyright issues. Google appears to be republishing full articles without permission, and stripping out any ads that may be in those articles.

One can easily see why any blogger or publisher wouldn't be very pleased with this scenario. Not only are they serving up full articles that others have written without sending authors the traffic or even ad clicks, but if a user reads the article through Buzz within their Gmail account, they will likely see the ads Google itself serves.

Blogger Jesse Stay of Stay N' Alive brings the subject up in a post, claiming that this is exactly what is happening to his content. However, Google did respond to him, saying they would "have the ad scraping issue fixed by next week." That would solve one problem, but presumably, this doesn't change the fact that they are showing full article text, which is an interesting choice on Google's part, considering the controversy surrounding how Google News aggregates publishers' content.

That is a different situation entirely, because Google News does not publish full articles (unless they come from one of their partners). They simply provide a title, small snippet, and link to the original source, hence driving traffic to that source. Based on Stay's story, Google will not likely be driving much traffic by showing full articles in Buzz. We've contacted Google for comment on this (we'll post when we receive it).

One might compare reading an article through Buzz to reading one through a feed reader, like Google Reader. Sometimes you can read a feed in its full text, but the author has the ability to prevent this. With Buzz, the full-text articles appear to be coming simply from people sharing the articles, which is out of the author's control (we asked Google if their is a way authors can prevent this...again, we'll post a response when we receive it).

There is an interesting discussion going on in our WebProWorld forum about search engine optimization post Microsoft-Yahoo deal. For those unfamiliar with the topic, Microsoft and Yahoo recently gained regulatory approval on a search and advertising deal announced last year, which will see Yahoo using Bing's algorithm in its search results. The discussion is about whether or not this means businesses and webmasters will only have to worry about optimizing for 2 search engines (Google/Bing) rather than 3 (Google, Yahoo, and Bing).

Will you focus your efforts more heavily on Bing? Discuss.

What Bing Coming to Yahoo Means

It's important to note that Microsoft and Yahoo still have plenty of details to work out before anyone knows just how the product of this deal will function. We know that Bing will be used in the back-end of searches on Yahoo, but we don't know what other elements Yahoo will still be incorporating into the search experience. For example, Yahoo said last week that the companies will still be discussing how SearchMonkey and BOSS figure into the mix.

Optimizing for Yahoo is not going to be limited to showing up in Bing's results. That's not to say that showing up in Bing's results won't have its advantages for Yahoo search, but there is a lot more going on at Yahoo than that. The company has been stressing that it is still very much focused on search, and under the deal with Microsoft, Yahoo will still be controlling the user experience at Yahoo.com.

Right now, Yahoo.com has plenty of elements to consider, from news and trending topics, to a whole slew of "applications" that users can customize on their Yahoo homepage. Among these are Facebook and Flickr. If you want to get in front of Yahoo users, it's not limited to Yahoo search results. That said, Yahoo search results also have their own thing going on. Keep an eye on the box that appears under the search box after you enter a query. It contains related queries, and "related concepts". This is one area that could conceivably be independent from Bing (although that remains to be seen at this point). Yahoo is not shy about putting brands in these "related concepts" either. You can find WebProNews in there for a query like "ebusiness news".



The point is, Yahoo has made it clear that it will continue to control the user experience, and that means there should be plenty of areas within Yahoo that are out of Bing's control. This leads me to presume that Yahoo will not be something you'll want to ignore, just because Bing is integrated into it. Remember that at this point, Yahoo controls a much greater percentage of the search market than Bing.

All of that said, you may want to pay closer attention to your Bing rankings if you haven't done so in the past, because while Yahoo will still be Yahoo to its users, the deal also means there will be significantly more eyeballs on what Bing determines to be the most relevant results to searches.

Why Stop at Google, Yahoo, and Bing?

These may be the biggest three search engines in terms of market share in the United States, but there are still plenty of people using others. For one thing, YouTube is number 2. Not Yahoo or Bing. If you are concerned about simply being found where people are searching, you should have a YouTube presence. That of course means having a video strategy, but that doesn't necessarily mean you have to have a huge video budget.

There are still people using Ask as well. In search industry coverage, it often gets overshadowed by the others, but there are still a lot of people using it. In fact, the Ask Network's market share grew by 6% from December to January. Ask.com's market share grew by 1%. A lot of people search with AOL. AOL's search is powered by Google, but it doesn't always return the same results as Google.

Facebook's search market share grew by 13% in that same period of time. You may not think about Facebook for search as much, but people are spending more and more time on Facebook, and it stands to reason that they'll be conducting more and more searches from Facebook. Granted, Facebook's web search feature is powered by Bing, but that's only a piece of the Facebook Search puzzle. If you don't have a Facebook strategy, you may be missing out on a lot more searches. By the way, did you know that Facebook recently passed Yahoo as the 2nd most visited site (just under Google)?

These are just a few examples. People are searching from a lot more places. Rather than just optimizing for Google, Yahoo, and Bing, perhaps you should think about all of the places where your site/business would make sense when a user searches (consider niche sites as well).

Does the Yahoo/Bing deal make optimization easier? Weigh in with your thoughts.

In search, a lot of what Yahoo has done has been overshadowed by what Google and Bing have done, simply because Google controls such a huge piece of the search pie, and Bing is still a relatively fresh entity. All eyes are still on Bing as it grows. That leaves Yahoo somewhere in the middle, where it technically sits in terms of market share.

How important is Yahoo to your search strategy? Let us know.

Yahoo has done quite a bit over the past six months, and has a lot more going on in the coming ones. Regardless of whether or not Yahoo's deal with Microsoft finally goes through, and Bing takes over the algorithm side of things, Yahoo is still very much focused on search.

"Yahoo has been in search, is in search, and will continue to be in the future," says Yahoo's new senior VP of search products, Shashi Seth. "We'll continue to drive innovation. It's our stake in the ground."

According to the latest data from Experian Hitwise, Yahoo's market share in the U.S. declined by 2 percentage points from December to January as Bing and even Ask grew by 5% and 4% respectively. Regardless of this data, there are still plenty of people using Yahoo, and that means businesses shouldn't ignore it. In fact, businesses should do all they can to understand the audience they are reaching with each individual search engine.

An interesting study from Wunderman, ZAAZ, and Compete suggests that the demographic and psychographic profile of each loyal search engine user is different. Bing users, for example, tend to be mostly from the tip of the adoption curve (innovators and early adopters) where Yahoo and Google's passengers tend to be middle majority, according to the report from these firms.

The point is that it is easy to get wrapped up in specific search engines, but Yahoo is still a key player and it is worth paying attention to all of the things they are doing to improve their own users' experience, because you might find specific ways to reach Yahoo users that might be slightly different than ways you might try to reach Google users (or Bing's users).

What Yahoo Has Done Lately

In September, Yahoo launched a completely new version of Yahoo Search. In addition to being faster, this new version included things like:

-  SearchMonkdey structured data, which lends to richer results from an increasing number of sites

- Search Scan and Safe Search, which help protect users from viruses, spyware and spam

- Search Pad, which lets users take notes for research as they search

- Query assistance, which has been extended in the left-hand column to let users browse concepts related to their queries

- Image and video search refiners

Yahoo has expanded its coverage for enhanced results to formats like video, documents, games, products, local businesses, events, discussions, and news. In November, Yahoo extended its Search Assist features from the web search box to the search box on every Yahoo property. They also began including photos, videos, and tweets about news stories in search results.

"We're focused on making it easier to search for local businesses," says Larry Cornett, Vice President, Consumer Products, Yahoo Search. "Starting in December 2009, we display more Yahoo! local business shortcuts when you search for a business, even if you don’t include your location in your query. We also began providing new functionality directly within the local shortcut to refine results by neighborhood or nearby city right on the search results page. This further enhances an already great shortcut that provides more of the information you care about most directly on the search results page; including ratings, reviews, photos, and directions." (emphasis added)

In December, Yahoo started integrating tweets in the form of a shortcut from search results pages (separate from the news tweets) when users search for "buzzy" topics. Finally, Yahoo added more entertainment refiners within its image/video search products.

What Yahoo Will Be Doing

One new innovation that Yahoo unveiled this week is called "Sketch-a-Search". It's a mobile app that lets users pull up a map and user their fingers to search by tracing a line around the area they want to search. An image of it can be seen here.

As far as advertising, Yahoo says it's focused on three key areas: better value, transparency and control, and innovation. The company says it is making pricing adjustments, and will allow advertisers to pay different rates for different traffic sources across Yahoo's network. The company said it knows most people focus most of their campaign son Google, and they've created an import campaign tool and a new desktop tool for Yahoo Search Marketing, which will be available next month. They are putting ads into Search Assist, and they're doing re-targeting of ads based on users' search history.

Do you like the direction Yahoo's headed in? Do you use Yahoo for search? How important is it to your marketing strategy? Comment here.

RDFa, which stands for Resource Description Framework in attributes, is a W3C recommendation, which adds a set of attribute level extensions to XHTML for embedding rich metadata within web documents. While not everyone believes that W3C standards are incredibly necessary to operate a successful site, some see a great deal of potential for search engine optimization in RDFa.

In fact, this is the topic of a current WebProWorld thread, which was started by Dave Lauretti of MoreStar, who asks, "Are you working the RDFa Framework into your SEO campaigns?" He writes, "Now under certain conditions and with certain search strings on both Google and Yahoo we can find instances where the RDFa framework integrated within a website can enhance their listing in the search results."

Lauretti refers to an article from last summer at A List Apart, by Mark Birbeck who said that Google was beginning to process RDFa and Microformats as it indexes sites, using the parsed data to enhance the display of search results with "rich snippets". This results in the Google results you see like this:

"It's a simple change to the display of search results, yet our experiments have shown that users find the new data valuable -- if they see useful and relevant information from the page, they are more likely to click through," Google said upon the launch of rich snippets.

Google says it is experimenting with markup for business and location data, but that it doesn't currently display this information, unless the business or organization is part of a review (hence the results in the above example). But when review information is marked up in the body of a web page, Google can identify it and may make it available in search results. When review information is shown in search results, this can of course entice users to click through to the page (one of the many reasons to treat customers right and monitor your reputation).

Currently Google uses RDFa for reviews, but this search also displays the date of the review, the star rating, the author and the price range of an iPod, as Lauretti points out.

Best Buy's lead web development engineer reported that by adding RDFa the company saw improved ranking for respective pages. They saw a 30% increase in traffic, and Yahoo evidently observed a 15% increase in click-through rates.(via Steven Pemberton)

Implications for SEO

I'm not going to get into the technical side of RDFa here (see resources listed later in the article), but I would like to get into some of the implications that Google's use of RDFa could have on SEO practices. For one, rich snippets can show specific information related to products that are searched for. For example, a result for a movie search could bring up information like:

- Run time
- Release Date
- Rating
- Theaters that are showing it

"The implementation of RDFa not only gives more information about products or services but also increases the visibility of these in the latest generations of search engines, recommender systems and other applications," Lauretti tells WebProNews. "If accuracy is an issue when it comes to search and search results then pages with RDFa will get better rankings as there would be little to question regarding the page theme." (Source) He provides the following chart containing examples of the types of data that could potentially be displayed with RDFa:

"It is obvious that search marketers and SEOs will be utilizing this ability for themselves and their clients," says Lauretti. Take contact information specifically. "Using RDFa in your contact information clarifies to the search engine that the text within your contact block of code is indeed contact information." He says in this same light, "people information" can be displayed in the search results (usually social networking info). You could potentially show manufacturer information or author information.

RDFa actually has implications beyond just Google's regular web search. With respect to Google's Image search, the owner of images can also use RDFa to provide license information about the images they own. Google currently allows image searchers to have images displayed based on license type, and using RDFa with your images lets the search bots know under which licenses you are making your images available (Via Mark Birbeck). There is also RDFa support for video.

Following are some resources where you can learn more about RDFa and how to implement it:

Google Introduces Rich Snippets
Introduction to RDFa
RDFa Primer
About RDFa (Google Webmaster Central)
RDFa to Provide Image License Info
RDFa Microformat Tagging For Your Website
For Businesses and Organizations
About Review Data (Google Webmaster Central)

Google's Matt Cutts has said in the past that Google has been kind of "white listing" sites to get rich snippets, as Google feels they are appropriate, but as they grow more confident that such snippets don't hurt the user experience, then Google will likely roll the ability out more and more broadly. This is one thing to keep an eye on as the year progresses, and is why those in the WebProWorld thread believe RDFa will become a bigger topic of discussion in 2010.

WebProNews would like to thank Dave Lauretti, who contributed some findings to this piece.

Update: As I pieced together this article, Google coincidentally announced support for rich snippets for Events.

Related Articles:

> Get Your Breadcrumbs in Google for More Links in Results

> Google Makes it Easier to Tell Where Results Originate From

> Get More Links in Your Actual Google Results

Last summer it was discovered that Google was testing breadcrumbs in search results (breadcrumbs being the hierarchical display commonly used in site navigation. For example: Home Page>Product Page>Product A Page). Then in mid-November, Google announced that it was rolling out the use of breadcrumbs in search results on a global basis. What this means for webmasters is that if you can get your breadcrumbs into Google's results, you essentially have more links on the results page. You have a separate link for each page in the breadcrumb trail.

Do your site's breadcrumbs show up in Google's results? Comment here.

The company said they would only be used in place of some URLs, mainly ones that don't give the added context of a link the way that breadcrumbs do. Interestingly, there seems to be an incentive for those who go the breadcrumb route because of the multiple links that you just don't get with regular search results.

Google's move was generally well received. This was reflected in the comments from WebProNews readers on our past coverage. For example, a commenter going by the handle Stupidscript said, "It's definitely a good time to start wrapping your head around the notion of 'providing context', because the web is heading into its "semantic" period ... where each link will be more or less valuable based on its relationships with and context to information found behind other links."

Google's use of breadcrumbs in search results is the focus of a recently submitted question to the Google Webmaster Central team. The question was, "Google is showing breadcrumb URLs in SERPs now. Does the kind of delimiter matter? Is there any best practice? What character to use is best? > or | or / or???" Google's Matt Cutts responded:

Matt says you should have a set of delimited links on your site that accurately reflect your site's hierarchy. He also notes, however, that it is still in the "early days" for breadcrumbs.

"Think about the situation with sitelinks," he says. "Whenever we started out with sitelinks, it took a while before...for example, we added the ability in Google Webmaster Tools where you could remove a sitelink that you didn't like or that you thought was bad. So we started out, and we did a lot of experiments, and we've changed the way that sitelinks look several times. And we have different types of sitelinks (within a page, and the standard ones you're familiar with). So we've iterated over time."

In this same way, he says, Google is in the early stage with breadcrumbs and he has seen different experiments with them. For example, there have been prototypes where the breadcrumbs were in the rich snippet gray line, above the regular snippet. "Having it in the URL is kind of nice, but it could still change over time," he says.

He says the best advice he can give is to make sure you have a set of delimited links that accurately reflect your site's hierarchy, and that will give you the best chance of getting breadcrumbs to show up in Google, but Google will continue to work on ways to improve breadcrumbs. He says any new announcements about it will likely be made on the Google Webmaster blog.

While Matt doesn't exactly lean toward one way or another with regards to which character to use as asked about in the submitted question, all of the examples I have seen highlighted show the ">" used. That includes examples from Google's original announcement on the inclusion of breadcrumbs (if you see other ways, please point them out in the comments). Based on that, if I were going to choose one, I'd go with that.

There are three types of breadcrumbs (as described here): path, location, and attribute. Path breadcrumbs show the path that the user has taken to arrive at a page, while location breadcrumbs show where the page is located in the website hierarchy. Attribute breadcrumbs give information that categorizes the current page. Obviously, location breadcrumbs would be the ones Google is using (although with personalized search becoming more of a factor, who knows in the future?).

Update: In the comments, one reader says:

My site breadcrumb is seperated by |. Somehow, Google seems to put the > character in of their own accord. I've seen many results with breadcrumbs in the SERPS, and I havn't seen any with a seperating character other than >. I do think Google puts in the > character regardless of your site's seperating delimiter.

Have you seen an increase in clickthrough from breadcrumbs in Google resutls? Discuss here.

Related Articles:

> Google Rolls Out Breadcrumb Display in SERPs

> Google Makes it Easier to Tell Where Results Originate From

> Get More Links in Your Actual Google Results

The first Matt Cutts Answers Questions About Google video of the year has been posted, and in it Matt addresses links from Twitter and Facebook, after talking about his shaved head again. Specifically, the submitted question he answers is:

Links from relevant and important sites have always been a great way to get traffic & acceptance for a website. How do you rate links from new platforms like Twitter, FB to a website?

Do you rely on links from Facebook and Twitter updates? Discuss here.

Essentially, Matt says Google treats links the same whether they are from Facebook or Twitter, as they would if they were from any other site. It's just an extension of the pagerank formula, where its not the amount of links, but how reputable those links are (the company uses a similar strategy for ranking Tweets themselves in real-time search).

While Facebook and Twitter links may be treated like any other links, they do still come with things to keep in mind. For one, with Facebook, you have to keep in mind that a lot of profiles are not public. When a profile is not public, Google can't crawl it, and it can't assign pagerank on the outgoing links if it can't fetch the page to see what the outgoing links are. If the page is public, it might be able to flow pagerank, Matt says. With Twitter, most links are nofollowed anyway.

"At least in our web search (our organic rankings), we treat links the same from Twitter or Facebook or, you know, pick your favorite platform or website, just like we'd treat links from Wordpress or .edus or.govs or anything like that," says Cutts. "It's not like a link from an .edu automatically carries more weight or a link from a .gov automatically carries more weight. But, the specific platforms might have issues, whether it's not being crawled or it might be nofollow. It would keep those particular links from flowing pagerank."

There you have it. Matt's response probably doesn't come as much of a surprise to most of you, but it's always nice to hear information like this straight from Google.

Do you like the way Google handls links from Facebook and Twitter? Would you do it differently? Share your thoughts.


Related Articles:

> Tips for Getting Found in Real-Time Searches

> Google Makes a Second Real-Time Search Announcement

> Yahoo Rolling Out Something Kind of Like Real-Time Search