How does actionable marketing compare to other forms of marketing?Actionable marketing refers the ability to persuade prospects, customers and the public to engage with your brand, product and/or firm. These three elements distinguish actionable marketing from other types of marketing. Read further for comparison chart.

Every blogger wants to super-size their blog reach as quickly as possible so that it stands out in its category. For many bloggers, the challenge is getting the blog the special attention it deserves in a way that sets it apart from the rest of the blogosphere. To this end, it’s critical to have strong blog content that’s created on a regular basis, not just when the spirit moves you. Here are twelve ways to help you super-size your blog audience.

What blogger doesn’t want to expand theirblog audience? While it’s not sexy, my one word answer is email. Before you skip off to another article, bear in mind that to entice people to read your content you must offer them options regarding when they want to read, where they want to read it, and what format and/or device they use to read. To this end, email, the number one activity on smartphones, is a great option since your audience always has one in reach and uses it to consume content as a filler activity in spare, otherwise wasted time.

As you prepare for the long July 4th weekend away that’s often filled with guests, it’s a good time to focus on guest blogging. Just as beach and weekend homeowners get guest requests, so do popular blogs. The reason is simple: location, location, location!

Whether it’s a vacation home or a popular blog, it’s where everyone wants to be and be seen.While it’s great to have people visit, you don’t want to feel like your vacation home is a hotel where you’re the maid. The same applies to guest writers on your blog. To this end, create a set of guidelines posted on your blog to set parameters for guest authors based on your blog topic, brand and goals.